This project is for a non-profit organization. They screen 3D movies to children in remote rural regions in China.
The Chinese goverment has done much for the people in the rural regions, addressing the urban rural income and opportunity gap. Their basic needs in terms of healthcare, education and nutrition is largely taken care of. What is lacking instead is 'food' for the soul. The upper portions of the hierachy of needs according to Abraham Maslow's pyramid. The need for self-actualisation, esteem and love. This group of volunteers want to address this in part through 3D movies; the sense of wonder, engagement, and joy that this medium brings, especially to children. They have been doing this for 2 years now, and they find that this experience do leave a significant positive impression and influence on the young.
The name Xin Xing Dong, literally translates to New Action, or A New Movement. First and foremost we want to deliver a visual punch both through the use of the 3D character, as well as the choice of colors. This alludes to the visual impact that the medium of choice (ie 3D movies) bring to the target audience.
新行动是一个在山区放映3D电影的非盈利组织。
目前山区人民在中国政府的帮组下生活有显著的改善。基于医疗，教育，饮食方面的基本需求都普遍提高许多。反而精神层面是相对匮乏的。这就是新行动的使命。这些志愿者希望3D电影的愉悦、震撼、奇妙感能够在这些幼小的孩子心目中留下烙印。通过他们这几年的实践，确实得到了非凡的回响，也更坚定了做下去的决心。
目前山区人民在中国政府的帮组下生活有显著的改善。基于医疗，教育，饮食方面的基本需求都普遍提高许多。反而精神层面是相对匮乏的。这就是新行动的使命。这些志愿者希望3D电影的愉悦、震撼、奇妙感能够在这些幼小的孩子心目中留下烙印。通过他们这几年的实践，确实得到了非凡的回响，也更坚定了做下去的决心。
我们在用色和表现上想给受众视觉上的“一拳”。这也隐喻了3D电影给到人们的冲击力和影响。
