ToKnight organizes secret parties in Singapore, modelled after the frat parties of America. The branding is a tongue-in-cheek affair, overtly a royal knightly crest, but upon closer inspection, party elements are hidden within the emblem.
The key brand element is the red disposable cup, a recurring motif in frat parties which are imported into Singapore specifically for this purpose.
ToKnight celebrates a secret brotherhood and camaraderie, a Knighthood of shared experiences and reverie.
