这是一家长期专注于学生群体的创意文具品牌 —— MYTOWN 麦棠。期待与使用者一同探索并打造属于中国自己的高端文具。在学生时代的紧张和焦虑中，MYTOWN致力于通过每一款文具产品为学习生活带来愉悦的体验和美好的时光。
This is a creative stationery brand focused on the student community — MYTOWN. We look forward to exploring and creating high-end stationery that belongs to China together with our users. Amidst the tension and anxiety of student life, MYTOWN is dedicated to bringing joy and delightful moments to the study experience through each stationery product.
MYTOWN, translated as "我的城市" in Chinese, signifies self-assertion and a sense of participation. The student community increasingly values unique individuality, and the modern city is not only the domain of adults but also belongs to the students as the masters of this urban space.
我们把焦点放在了 [ Writing 书写 ] 一词上，因为尽管擦除或涂抹有减法的动作，但是这些动作仍是 [ Writing 书写 ] 的过程！
经过设计的主体图形概括了书写工具的形象，同时，这个直白的像似指示符号也兼有箭头、锚点的形象，锚点可以有效地诠释 [ My 我的 ] 表达出来的自我主张和参与意识。
We have placed the focus on the term "Writing" because, despite the subtractive actions of erasing or covering, these actions are still part of the writing process.
The designed main graphic encapsulates the image of writing tools. Simultaneously, this straightforward symbol, resembling an indicator, also embodies the images of an arrow and an anchor. The anchor effectively conveys the self-assertion and sense of participation expressed by "MY".
MYTOWN 麦棠 是一个安静且无限可能的创意品牌，我们通过一些媒介传达它包容开放的个性。
MYTOWN 麦棠 is a quiet yet infinitely creative brand. We convey its inclusive and open personality through various media.