Henki Dessert / 恒记甜品
Henki Dessert has got over 80 shops through out China. They wanted to refresh their brand image by reimagining Hong Kong style dessert for Chinese consumers. Hence we introduced the concept of 恒记 +, (Henki +). We embedded the rebranding message at the brand level and used it to convey different aspects of the value proposition across all touchpoints, from product posters, recruitment posters, to namecards, takeout cups, gift packaging, and the retail environment.
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