Feng Studios | 峰社 是一支提供全方位商业影视制作服务的独立创意团体,长期服务于国内外一线媒体及品牌。除了专业的商业服务,峰社同时非常关注社会人文,其创始人赵峰也是艺术家二人组“赵与林”的一部分。赵与林的实践关键在于他们采用了统计、数学和计算技术的方法试探理解全球问题。他们的作品在国际上的三大洲的博物馆和双年展上进行参展,包括圣彼得堡冬宫博物馆、北京中央美术学院博物馆、芝加哥当代摄影博物馆等。他们其中的一个长期作品“贫困线”也获得了伦康特鲁玛图书虚拟奖。

Feng Studios | 峰社 is an independent creative group that provides comprehensive commercial film and television production services, serving top-tier media and brands both domestically and internationally. In addition to professional commercial services, Feng Studios also has a strong focus on social and humanistic aspects. Its founder, Zhao Feng, is also part of the artistic duo "Zhao and Lin." The key to Zhao and Lin's practice lies in their exploration of understanding global issues through the use of statistics, mathematics, and computational techniques. Their works have been exhibited in museums and biennials on three continents internationally, including the State Hermitage Museum in St. Petersburg, the Museum of the Central Academy of Fine Arts in Beijing, and the Museum of Contemporary Photography in Chicago. One of their long-term works, "Poverty Line," also received the Luchetta Prize for Virtual Books.
赵峰一直很喜欢户外活动。一次次机会和机缘巧合下,他踏上了 10 次喜马拉雅探险之旅,25 岁登顶珠穆朗玛峰,也开启了他的职业摄影生涯。赵峰认为人不是征服高山,而是谦卑在大自然的雄伟和空灵的怀抱中。
Zhao Feng has always had a great passion for outdoor activities. Through a series of opportunities and serendipity, he embarked on 10 Himalayan expeditions, reaching the summit of Mount Everest at the age of 25, thus initiating his professional photography career. Zhao Feng believes that humans are not conquering mountains but humbling themselves in the majestic and ethereal embrace of nature.
标识的构成非常明显,[ 山 | F ],这既包含了中文名称“峰”的偏旁,也包括了“Feng”这个名字的首字母,形成了简洁而富有表达力的图形语言。然而,这个图形的创作过程并不是那么直接:其灵感起源于一个深远的传统哲学命题——“见山是山,见山不是山,见山还是山”。
The composition of the logo is quite evident, [山 | F], encompassing both the Chinese character "峰" (meaning peak or summit) as a radical and the initial letter "F" in "Feng," creating a concise and expressive visual language. However, the creative process behind this graphic wasn't as straightforward. Its inspiration stems from a profound traditional philosophical proposition — "Seeing a mountain as a mountain, seeing a mountain not as a mountain, seeing a mountain still as a mountain."
The graphical theory is supported by a foundational aspect of photography — the recording of light. Using this as a starting point, we constructed a simple block composition and adjusted a set of simulated lights to create the desired interplay of light and shadow.
Due to its foundation in the concept of light and shadow, in related extended environments, we freed the logo from fixed format constraints.
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