Our job is to design a Chinese Baijiu Bar for the hip, young and fashionable.
Chinese baijiu (白酒), a strong distilled spirit, is perceived to be for an older demographic, dated, boring and old fashioned. This is an exciting opportunity to reinvent the category, in terms of how chinese cultural elements can be interpreted in a fresh manner, yet respectful of its historical context.
As part of the interior design, we wanted to introduce a series of paintings that fulfills two purposes. Looks like a traditional chinese painting at first glance but is actually not. On closer inspection, revealing its deeper meaning that talks about different baijiu categories and fragrances, with an accompanying poem that sets the stage for the fragrance in question.
- Concept One -
This series takes reference from chinese calligraphy. We wanted to express the fluidity of brush strokes but drawn in 3D. The blue is a tint found in colored chinese ink paintings, with a logo variant that looks like a chinese seal.
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- Concept Two -
For this series we chose to use textures inspired by traditional chinese drinking vessels. In ancient times, different dynasties use different cups for various occasions. We selected these 3 for their prominence, visual richness, and relevance to the sensorial allusion of the characters.
Bronze
Jade
Porcelain
