We were honoured to be presented with the American Architecture Prize for our winning project En Vain Baijiu Bar in the category of Interior Design.
American Architecture Prize ( AAP ) 是由美国建筑奖组委会联合耶鲁大学、哈佛大学、纽约时报等权威机构媒体，评选出的全球最有创意、能够推动行业发展且改善人们生活品质的建筑/规划/景观/室内作品。
United Design Practice ( UDP ) 荣获室内设计专业组优秀奖。
En Vain Baijiu Bar & Restaurant
In vain, for pairing baijiu with foods, Chinese with western influences. In vain, for we are merely having fun excavating and reinventing Chinese wine culture. In vain, for we are but a part of this process, one of many, not first nor last.
Our job is to design a Chinese Baijiu Bar for the young and fashionable. Chinese baijiu (白酒), a strong distilled spirit, is perceived to be for an older demographic, dated, boring and old fashioned. This is an exciting opportunity to reinvent the category, in terms of how chinese cultural elements can be interpreted in a fresh manner, yet respectful of its historical context. The name En Vain, French for ‘in vain’, is a direct reference to this playful attitude of how to interpret culture.
我们的工作是设计一幕年轻和时尚的中国白酒印象。中国白酒，一款强壮的酒精饮料，通常被认为是“老龄化的，陈旧的，无聊的”；如何在尊重历史和文化的基础上以突破常规的形式呈现，是个令人振奋的机会。“En Vain”源于法语，意为“in vain／徒劳，白搭”，这是一个直接的参考用以顽皮的态度来诠释文化。
Baijiu Bar is essentially a new space typology. A Chinese product in essence, Western in experiential retail expression. Any experiment of this nature, especially in Beijing the political and cultural capital of China, needs to be respectful of traditional culture, yet reinterpreted in a meaningful manner to attract a consumer base obsessed with the cutting edge and trendy. That said, we decided to be light-hearted in this play of culture and design. We are part of this process, of defining what is Modern Chinese. We seek not to imitate the past, we respect deeply the underlying spirit, but the design expression is new and unencumbered.
OPERATION / FLOW / INTERACTION:
The overall experience is a layered one. At first glance a bar, with chinese elements, housed in an industrial language, with contemporary detailing. On closer inspection, disruptive play of traditional elements, modern execution of traditional tropes, a recurring graphic motif that is western yet chinese in different forms from the logo, to coasters, to wallpaper, screens, and paintings hung on the wall.
The biggest challenge was integrating these different design styles into a cohesive whole. Contemporary yet referencing traditional cultural elements, in expression both Chinese and Western in the use of patterning and iconography. Interior wise, using the current industrial language and color palette of wood, greys and neutrals, accented with bright contrasting colors found in Chinese traditions like opera costumes.
PRODUCTION / REALIZATION TECHNOLOGY:
All aspects of the interior space was designed by us. From the branding, graphic motif which is then used in the screens, wallpaper and cushions, the interior design, lighting, ceiling installation. The furniture was also custom made, with chinese jointing details esp in the bar tables. The paintings were rendered using 3D software and printed on calligraphic paper and oil painting canvas. Soft furnishing designed include signage, cushions, coasters, namecards, postcards. In the disruptive use of traditional elements, we used windows found in traditional chinese houses to form the key ceiling installation. We hung tables upside down to house downlights. We created what could possibly be the first 3D rendered calligraphic paintings, inspired by the 3 fragrances of Baijiu.The screen in the foyer was laser cut from steel using the graphic motif in the branding designed.
TEAM MEMBERS / 设计团队 :
Lin Wei, Tang Junhao, Jacopo Saleri, Gao Yang and Anfia Lin
IMAGE CREDITS / 影像源 :
Photographed by Shawn Koh (Feng Studios)
MAIN CONTRACTOR / 工程管理 :