By integrating the brand message of Henki + into an equation that speaks of different value propositions across multiple touchpoints, we created a novel way to speak to our consumers. 我们创造了“恒记+”这一品牌方程式,用来表达不同的价值主张,通过把品牌方程式植入品牌理念,让它出现在品牌的多个触碰点中,在品牌与目标人群间建立起新颖的沟通形式。

Henki Dessert / 恒记甜品
 
 
Henki Dessert has got over 80 shops through out China. They wanted to refresh their brand image by reimagining Hong Kong style dessert for Chinese consumers. Hence we introduced the concept of 恒记 +, (Henki +). We embedded the rebranding message at the brand level and used it to convey different aspects of the value proposition across all touchpoints, from product posters, recruitment posters, to namecards, takeout cups, gift packaging, and the retail environment.
 
恒记甜品在中国大陆有超过80家门店。恒记希望在中国大陆新的港式甜品市场环境下重塑新的品牌形象。因此,我们将“恒记+”的概念引入品牌,以信息嵌入的方式重塑品牌联想及它用来传递价值主张的所有触碰点:产品海报、招聘海报、名片、外卖杯、礼品包装、零售环境等。
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