Yinkou Sales Office / 营口售楼处建筑设计
The concept of our design is inspired by the actual location of the project. It is in Yinkou, Liaoning Province of China. It is next to Xiongba River, on the cove of the Bohai area.
Water is a key concept that ties the whole project together. The riverside vista is an important selling point of the mixed development. It also contains the biggest indoor water theme park in China. For the logo, we isolated and played up the w element, and used it as a motif to be used both spatially and graphically.
我们选择“水”作为基本设计元素,不仅因为项目本身在“水”旁,同样因为此处综合房地产的特色之一是它有中国东北最大的水上乐园。“水”是多变而无形的,我们在此只取它最自然的状态,将它建筑结构化,平面化,再叠加组合变形立体化;如此这般,它既是售楼处的 logo,也是建筑外立面的独特肌理,我们希望此建筑不管从功能,内部规划到外部形体都将成为该地区的标志性建筑。
Architecturally, we housed the sales center in two glass boxes, intersecting at a slant that is consistent with the geometry of the w in our logo. One volume houses the entrance and the site model. The other volume houses the showroom units, meeting and activity rooms, staff office and back of house functions. These spaces are discrete self-contained glass boxes, connected via walkways, choreographed on principles of the optimal consumer journey that best facilitate the sales conversion process. The reason for these boxes within a box is also for energy saving purposes. The temperature in Yinkou is below zero for half the year, hence only the internal spaces need to be heated, whilst the outer box weather proofs the interior and allows natural sunlight to stream in.
将消费者之旅的过程空间化,我们把该建筑分为两大部分。一部分包含入口和沙盘展示区;另一部分囊括样板间,洽谈室,各类活动室,办公区和建筑设备室。在建筑构架上,我们把整个建筑解构成相应的2个巨大的玻璃盒子,使它们倾斜交叉,就像该建筑 logo 的几何体版本。其中的各种空间被演绎成大小不同但相对独立的玻璃盒子,它们被长廊动线隐约相连,它们的精心的分布和组合是针对销售过程和消费者体验的最佳引导线和催化剂。
We sought to create a dramatic entrance that appeals to northern Chinese in its grandeur and simplicity. The entrance walkway floats above a reflection pool, and connects straight into the interior where the site model sits. Points of light connect into a stream of luminescence that starts from the pool and ends indoor next to the model, a lit metaphor for Xiongba river itself. 
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