ToKnight

ToKnight, a secret brotherhood of shared reverie.

Art DirectionBrandingGraphic Design
ToKnight organizes secret parties in Singapore, modelled after the frat parties of America. The branding is a tongue-in-cheek affair, overtly a royal knightly crest, but upon closer inspection, party elements are hidden within the emblem.
 
The key brand element is the red disposable cup, a recurring motif in frat parties which are imported into Singapore specifically for this purpose.
 
ToKnight celebrates a secret brotherhood and camaraderie, a Knighthood of shared experiences and reverie.
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