Transforming sterile cubicles into a dynamic environment.

Employees of advertising and design companies are often blessed with attractive office environment. Not necessarily expensive, the interior design tends towards encouraging creativity and dynamism. Not so lucky their counterparts working in marketing departments on the client side. They will have to live with the default cubicled arrangement.
 
Thus the marketing department of Mercedes Benz China decides to take matters into their own hands. The intention was to make the environment an inspiring one to work in. The existing setup cannot be changed, the walls are our only canvas.
 
Quotes that are witty and thought provoking provide the textual cues. Visually, images that reference pop culture and fantastical modes of transport are chosen. 
 
在广告和设计公司工作的人往往能够享受设计感丰富的工作环境。虽然不一定昂贵,但这些室内设计却能激发创意和活力。但和他们接口的市场部甲方就没那么幸运了:统一装修的隔间布局是默认的工作氛围。
 
因此梅赛德斯奔驰的市场部决定改变自己天天面对的办公环境。目的是为了让乏味的四周变成能够激发灵感的温室。由于存在布局和硬装都不能调整的局限,所以我们只能利用墙面创作。
 
我们选用了有趣,却引人深思的文案,配上代表了文化符号和具有想像力的图片,再加上Pop Art 的用色和视觉风格来处理墙面,由此来创造出轻松活跃的办公氛围。
 
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