Dessert in Conversation / 仙芋新语
The insight into female consumers in China inspired the design of the brand. Working females put up a strong and bristly appearance on the outside, but inside they are soft and purple, waiting to be cared for and loved. We want to create a brand they will feel at ease with, a space where they can let down their guard and be themselves, and a resting stop before they go on their next challenge and adventure. Hence we used the design metaphor of the yam to guide our choice of colors and materials, woody on the outside, soft velvets and leathers on the inside. Also the use of the comma as a logo element, to express this transitional and recharging process.
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